• Do you need to improve your pitching success rate?
• Are you considering an investment in sales and presentation skills training?
• Are you looking for a speaker for your conference who can provide practical, entertaining insights?

Welcome to the Sparkplug website. My name is Hugo. Organisations get me involved to grow revenue by improving their persuasiveness.

Working as a pitch doctor is at the heart of the Sparkplug offering. This is about applying a pitch process and coaching to win a specific deal. My involvement is more applied than a consultant, as I assist your team as an ‘impact player’ on a specific Request For Proposal (RFP). Engaging my services on a tender will significantly increase the likelihood of winning as well as speeding up the process. To find out more about how I do this go to Creating Winning Pitches.

If pitching is about winning a specific opportunity, then training is about creating the right mindset, attitude and skills to ensure that your team are as persuasive as possible. What is different about Sparkplug training is that it is highly customised, constantly engages participants on current business issues and has a strong focus on integration to ensure that new skills are converted into habits. To find out more go to Applied Training.

Organisations are increasingly seeking speakers who are both entertaining and practical for their conferences, seminars and conventions. My speaking topic is based around the process of crafting a persuasive case and can range from the basics of persuasion to the fundamentals of needs based selling to winning high stakes tenders through an established pitch process. To find out more go to Conference Speaker.

Why is the business called Sparkplug ? Whether pitching, training or speaking, I plug in, create a spark and provide some forward momentum.

So what do you need to do to win more business? Drop me a note at hugo@sparkplug.co.nz and let’s discuss.

‘Our company had been making some progress with sales, but it was not until we began working with Sparkplug that we developed a focused and professional sales approach. Our skills were in agriculture, business analysis and software. Winning new business and developing relationships with key clients were not skills that we possessed and in hindsight we were stumbling around in the dark. Hugo turned the light on for us and has become an essential member of our team.’

David Beca,Managing Director
Red Sky Agricultural